SITTPPD017 — Develop tourism products

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What an assessment for SITTPPD017 must cover

101 assessable components: 5 elements (23 performance criteria), 7 performance evidence and 63 knowledge evidence requirements, plus 8 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Research the market.

1.1Focus product research according to organisational objectives.
1.2Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks.
1.3Consult with internal and external stakeholders.
1.4Analyse current market trends, needs, and product and service gaps.
1.5Identify product development opportunities and target markets, including opportunities for new and innovative approaches.
1.6Evaluate distribution and marketing networks that support proposed tourism product, including the use of new technologies.

2 Analyse issues relevant to product establishment.

2.1Identify and analyse product preferences and quality expectations of different consumer markets, including those with special needs.
2.2Identify and assess external issues that impact on establishing a product.
2.3Assess suitability of destinations for accessibility and availability of services for target markets.
2.4Assess organisational capacity to provide proposed product and identify additional resources required.
2.5Consider issues relating to product life cycle.

3 Determine profitable selling price.

3.1Determine net delivery cost by identifying expenditure items.
3.2Identify organisations involved in the product distribution network and the commission or mark-up structures that apply.
3.3Incorporate distributor commissions or mark-ups, and determine required profit margin and mark-up for profit.
3.4Make reasonable cost adjustments to ensure price-competitive product.
3.5Estimate expected income and assess profitability and yield.
3.6Clearly and accurately document pricing structures.

4 Establish the product.

4.1Create and implement product development plan that incorporates strategies and actions for marketing, communications and implementation.
4.2Communicate plan to relevant internal and external stakeholders.
4.3Where appropriate, test new products and services in marketplace prior to full implementation.

5 Monitor and evaluate the success of the product.

5.1Monitor product development initiatives based on feedback and other business factors.
5.2Identify and action changes required in a timely manner and according to any contractual obligations.
5.3Communicate changes to relevant colleagues, customers and distributors.

Performance evidence

research, assess and develop a new product or service for one tourism operation, including:
analysing current industry, market and organisational information
gap analysis of current products or services
determining costs of delivery, distribution and commission structure and setting a profitable selling price for the new product or service
creating and implementing a product development plan
developing measures of success and return on investment for the new product or service
monitoring and evaluating the success of the product.

Knowledge evidence

features and inclusions of a product development plan
tourism industry structures, interrelationships and networks
tourism industry information sources:
government bodies:
funding agencies
land management agencies
internet
local people
reports and research:
local, state, regional or national marketing plans
statistical data
public and private research bodies
tourism operators
tourism organisations and associations
training agencies
distribution and marketing networks that support tourism products in the relevant context
key stakeholders in local, regional, state and national tourism organisations and the structures of these organisations at each level
current market trends, products and service styles that meet certain market requirements and quality expectations
current tourism product base for the proposed destination and market to be serviced
current and proposed products and services of competitors
features of the destination at which the product will be delivered
aspects of laws that impact on tourism operations and actions required of tourism operators:
consumer protection:
providing services as advertised
terms and conditions
refund requirements
cancellation fees
child sex tourism
legal liability insurance requirements and duty of care to customers
environmental protection:
licences
permits
accreditation
minimal impact practice
local community protection:
land ownership, management and access requirements
factors impacting organisational capacity to provide proposed product:
destination’s capacity to sustain tourism
impacts of potential product diversification for the business
profitability issues
resource constraints
skills requirements
sustainability:
economic
environmental
legislative, accreditation, permit requirements
minimal impact issues
social and cultural
risk assessment and control requirements
financial operating costs in tourism organisations
desired profit margins and achievement of high yield in order to determine an appropriate selling price
expenditure items relevant to the development of tourism products:
capital costs and proportion attributed to the product
fixed costs
human resource costs
insurances
licensing and permit fees
marketing costs
operating costs attributed to operating the product
supply of component products and services
variable costs
industry commission and mark-up procedures and rates appropriate in the relevant industry context
organisational methods to monitor and evaluate key indicators of product success.

Foundation skills

Reading skills to:: interpret complex tourism research documents that relate to tourism trends, market statistics, and information on market preferences and requirements.
Writing skills to:: communicate with internal and external stakeholders in regard to products.
Oral communication skills to:: consult with stakeholders in regard to products.
Numeracy skills to:: assess the profitability of product options complete complex budgetary costings calculate different commission and mark-up structures.
Problem-solving skills to:: make strategic responses to product development challenges.
Initiative and enterprise skills to:: evaluate and develop strategic responses to complex marketing and business information.
Planning and organising skills to:: coordinate implementation aspects of product development.
Technology skills to:: work with current tourism management and marketing systems.

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Questions about assessing SITTPPD017

What does an assessment tool for SITTPPD017 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SITTPPD017 needs to address all 101 unit components: 5 elements with 23 performance criteria, 7 performance evidence requirements, 63 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for SITTPPD017?

Auditori pulls the current release of SITTPPD017 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SITTPPD017 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing SITTPPD017 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SITTPPD017, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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