SITTPPD016 — Research and analyse tourism data

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What an assessment for SITTPPD016 must cover

30 assessable components: 4 elements (12 performance criteria), 3 performance evidence and 8 knowledge evidence requirements, plus 7 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Identify research needs.

1.1Identify research needs based on organisational or situational analysis.
1.2Develop and define research objectives in consultation with relevant colleagues and authorities.

2 Conduct research.

2.1Select research and data collection methods according to objectives and available resources.
2.2Evaluate the need for specialist assistance and obtain as required.
2.3Identify and use appropriate information sources and technology to assist in the research process.
2.4Conduct research within agreed timeframes and methodologies.
2.5Identify and action the need for adjustments to the research process as required.

3 Analyse information.

3.1Analyse and interpret data for key messages and information, using reliable methods of data analysis.
3.2Ensure that assumptions and conclusions used in analyses are clear, justified, supported by evidence and consistent with research and organisational objectives.

4 Present and apply research results.

4.1Present recommendations and issues in an appropriate format, style and structure using suitable organisational technology.
4.2Use results to inform current activities and future planning.
4.3Communicate research results to appropriate colleagues and external agencies with recommendations and observations.

Performance evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
identify and plan tourism research based on an organisational or situational analysis that includes at least two of the following research objectives: comparative analysis, competitor activity, customer preferences, distribution networks, hypothesis testing, identification of trends, industry pricing policies, visitation patterns
conduct above tourism research applying: research and data collection methods; information from: government agency websites and tools, industry associations, regional, state or territory, and federal tourism marketing agencies; reliable data analysis; written and oral presentation techniques.

Knowledge evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
role of research for different purposes in a tourism industry context: product development and innovation, marketing, sales
research techniques and methodologies and their application to different industry situations
ethical research practices related to intellectual property, confidentiality and privacy
research and data collection methods, their features and suitability for different purposes: desk-based research, electronic counters, evaluation of secondary data, interviews, focus groups, information from other organisations, observation and listening, questionnaires and surveys
methods of data analysis: data sampling, feedback on results, peer review, review of previous research, statistical analysis
major tourism research bodies, types of research produced by those agencies and its value to different tourism operators
types of technology used in the conduct of research projects.

Foundation skills

Reading skills to:: analyse and interpret complex tourism research documents and statistical data; select, synthesise and evaluate information from primary and secondary sources.
Writing skills to:: organise research findings in a manner that supports the purpose and intended use of information.
Oral communication skills to:: communicate research findings in plain English.
Numeracy skills to:: interpret and apply complex tourism data in order to make recommendations with regard to activities and planning.
Problem-solving skills to:: develop recommendations in response to the analysis of complex information and make observations about its significance.
Planning and organising skills to:: coordinate the practical aspects of the research process.
Technology skills to:: use current research technologies.

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Questions about assessing SITTPPD016

What does an assessment tool for SITTPPD016 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SITTPPD016 needs to address all 30 unit components: 4 elements with 12 performance criteria, 3 performance evidence requirements, 8 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for SITTPPD016?

Auditori pulls the current release of SITTPPD016 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SITTPPD016 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing SITTPPD016 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SITTPPD016, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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