FBPCDS2003Sell cellar door products and services

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What an assessment for FBPCDS2003 must cover

48 assessable components: 7 elements (28 performance criteria), 8 performance evidence and 6 knowledge evidence requirements, plus 6 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Develop product and service knowledge

  • 1.1Develop and retain knowledge of the use, purpose and application of cellar door products and services by accessing relevant sources of information
  • 1.2Research and apply comparisons between available products and services, including brand options, features and price
  • 1.3Develop knowledge of competitors’ product and service ranges and pricing structure
  • 1.4Consult experienced sales staff or research product information to increase workplace product and service knowledge
  • 1.5Identify workplace safety and consumer regulatory requirements relevant to the sale of cellar door products and services

2 Approach customer

  • 2.1Determine timing of customer approach according to cellar door sales procedure and customer behaviour
  • 2.2Identify and apply effective sales approach using knowledge of customer buying behaviour
  • 2.3Convey a positive impression to encourage customer interest

3 Gather customer information

  • 3.1Apply questioning techniques to determine customer motives for purchase
  • 3.2Use listening skills to determine customer requirements
  • 3.3Interpret and respond to non-verbal communication cues
  • 3.4Guide customers to product ranges that match customer buying motives and requirements
  • 3.5Address customers according to workplace protocol and by name if known

4 Sell benefits to customer

  • 4.1Match customer needs to appropriate products and services
  • 4.2Communicate knowledge of product or service features and benefits clearly to customers
  • 4.3Describe specific requirements relating to products or services to customers
  • 4.4Answer routine customer questions about products accurately and honestly
  • 4.5Refer customers to more experienced, senior sales staff or to appropriate product specialists according to workplace procedures

5 Overcome customer objections

  • 5.1Identify and acknowledge customer objections to purchasing
  • 5.2Categorise objections into price, time and product or service characteristics
  • 5.3Offer solutions or alternatives to customer objections
  • 5.4Apply problem solving to overcome customer objections and consult with senior staff as required

6 Close sale

  • 6.1Identify and monitor customer buying signals and respond appropriately
  • 6.2Encourage customers to make purchase decisions in compliance with regulatory requirements
  • 6.3Select and apply method to close sale according to cellar door sales procedures

7 Maximise sales opportunities

  • 7.1Recognise and apply opportunities to ‘up sell’ or make additional sales
  • 7.2Advise customers of complementary products or services according to identified customer needs
  • 7.3Review personal sales outcomes and implement strategies to maximise future sales

Performance evidence

  • developed and maintained workplace product and service knowledge, including knowledge of competitor products and services for comparison
  • sought information from product or service resources and assistance from colleagues and/or product specialists
  • determined customer needs and buying motives using effective communication: questioning techniques, active listening skills, observing customer behaviour
  • matched customer requirements to appropriate product or service
  • conveyed product and service knowledge to customers
  • provided solutions or alternatives to customer objections about potential purchases
  • applied appropriate and effective sales approaches according to workplace procedures, customer behaviour or buying signals
  • closed sales and maximised sales opportunities

Knowledge evidence

  • features of a range of products and services available from the sales outlet or workplace
  • features of workplace customer service
  • information sources for product information including: product lists, expertise of colleagues, promotional materials
  • features and characteristics of customer types and motivations for purchasing cellar door products and services
  • sales techniques including: use of effective communication, methods of sales approaches, understanding customer needs, promoting features and benefits of products and services, how to identify and overcome objections, how to close sales, methods to maximise sales and add-on products and services
  • health and safety in the workplace and consumer regulatory requirements as they apply in the workplace in relation to serving or selling

Foundation skills

  • Reading: Interpret product information from a variety of sources including labelling and advertising information
  • Writing: Record workplace information using industry-based vocabulary and required format
  • Oral Communication: Convey information using language appropriate to customer; Use questioning skills to gather information from customer
  • Numeracy: Calculate numerical information relating to measurements, quantities, volume and costs
  • Navigate the world of work: Understand and apply legislative responsibilities relevant to own role; Evaluate own work performance to identify opportunities to improve sales techniques
  • Interact with others: Use accepted practices and protocols for communicating with people external to the organisation

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Questions about assessing FBPCDS2003

What does an assessment tool for FBPCDS2003 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for FBPCDS2003 needs to address all 48 unit components: 7 elements with 28 performance criteria, 8 performance evidence requirements, 6 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for FBPCDS2003?

Auditori pulls the current release of FBPCDS2003 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for FBPCDS2003 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing FBPCDS2003 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of FBPCDS2003, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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