SITXMPR012 — Coordinate marketing activities

Elements & performance criteria

Performance evidence

• plan and coordinate at least two different marketing activities for an operation, product or service
• use industry networks, information sources and distribution and marketing networks when planning and coordinating the above activities
• reflect types of marketing activities used in the relevant industry sector and major industry promotional events in the above activities
• apply marketing principles to each of the above marketing activities
• evaluate and report on each of the above marketing activities against the following criteria: • consistency with overall marketing direction • exposure that was achieved • matching attendees to target market • cost-effectiveness of financial and human resources • completion within established timeframe.

Knowledge evidence

• content and structure of marketing plans
• key marketing principles: • marketing management process • the four Ps including product, place, price and promotion • SWOT analysis including strengths, weaknesses, opportunities and threats
• industry structure and interrelationships, industry networks and information sources
• industry and market knowledge appropriate to the sector and organisation: • distribution and marketing networks, especially those that support the product or service being promoted • e-business marketing options and major promotional events • commission structures • current customer and market trends and preferences
• features, benefits and practical application of marketing activities commonly used in the service industries: • advertising • familiarisations • in-house promotions • public relations • social media • trade and consumer shows • signage and display
• information inputs into the planning process: • competitive activity • financial statistics • marketing reports • marketplace trends • sales reports
• considerations in evaluating the suitability of marketing activities: • consistency with overall marketing direction • exposure to be achieved • matching of attendees to target markets • resource considerations: • financial • human • timing of activity or event
• operational details relevant to the coordination of marketing activities: • administrative and procedural requirements • availability of promotional materials • available technology • contracting of other services • equipment requirements • need for external assistance • potential for cooperative approaches • public relations implications • staffing requirements and briefings • strategies to ensure maximum benefits • travel arrangements
• legal issues that impact on the marketing of products and services
• ethical considerations for marketing activities: • appropriate use of images and text • protection of children • targeting of particular groups in the community
• evaluation methods to review and report on marketing activities
• sustainability considerations for marketing activities: • reducing waste of printed materials • sustainability as a marketing tool.

Foundation skills

• Reading skills: interpret market trend information and marketing plans.
• Oral communication skills: liaise with industry and media colleagues.
• Numeracy skills: work within marketing budgets.
• Problem-solving skills: proactively identify and respond to implementation challenges.
• Planning and organising skills: coordinate operational details.
• Self-management skills: take responsibility for quality and outcomes of marketing activities.
• Technology skills: work with current web-based marketing technologies.

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

Questions about assessing SITXMPR012