SITXMPR009 — Coordinate production of brochures and marketing materials

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What an assessment for SITXMPR009 must cover

35 assessable components: 5 elements (15 performance criteria), 2 performance evidence and 13 knowledge evidence requirements, plus 5 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Plan production of brochures and marketing materials.

1.1Plan production of brochures and marketing materials according to marketing objectives.
1.2Evaluate factors that impact on nature of materials and development process, including sustainability considerations.
1.3Create production plans including timelines, responsibilities, budget and contingency measures.

2 Produce information for inclusion.

2.1Produce or obtain accurate and complete information for inclusion.
2.2Present information that promotes the business in a clear format and culturally appropriate way.

3 Obtain quotations for artwork and printing as appropriate.

3.1Provide accurate and complete specifications to quoting organisations within appropriate timeframe.
3.2Obtain quotations with details of potential variations to cost and conditions that may apply.

4 Develop final copy for brochures and marketing materials.

4.1Develop copy using basic creative writing techniques or obtain from relevant source.
4.2Integrate accurate, practical and operational details.
4.3Present accurate information about costs and conditions.
4.4Check copy for accuracy prior to submission for production.

5 Coordinate production of brochures and marketing materials.

5.1Liaise with production personnel and monitor schedule.
5.2Check and correct production work as required.
5.3Approve artwork according to organisational guidelines.
5.4Obtain and deliver materials on schedule or action contingency measures.

Performance evidence

produce at least three of the marketing materials listed in the knowledge evidence, coordinating all aspects of the development process within specified deadlines
produce each of the above marketing materials to: meet stated objectives; provide current and accurate information; proofread each of the above to ensure they are free from errors.

Knowledge evidence

types and key features of marketing materials: advertising material, conference program or registration form, destination guide, direct mail piece, display material, event prospectus, invitation, product brochure, product support manual, promotional flyer or leaflet, venue maps
objectives of marketing materials and the markets for which material is required
physical and virtual media marketing opportunities
factors that impact production of materials in both physical and virtual contexts: accessibility for those with disabilities, availability of information, design issues, legal requirements, marketing considerations: distribution considerations, market for review of competitive materials, objectives, resource constraints: budget, in-house capability, technology, objectives of the material, sustainability considerations, time parameters
current digital print production technologies, processes and terminology
printing and industry conventions in relation to placement of information, page numbering and copyright information
specification inclusions: conditions of contract, delivery platform, interactivity requirements, layout and style of text, number of colours, number of photographs, production and delivery deadlines, size, total number required, type of paper
quality indicators in marketing material production: readability, photographic quality, effective use of colour, spacing requirements
creative writing techniques used for the content of brochures and marketing materials
procedures and requirements for preparation and proofing of material
copyright laws and restrictions that apply to the inclusion of certain content in brochures and other marketing materials
procedures for copyright clearance of restricted materials
trade practices requirements around the need for accuracy of information in marketing materials.

Foundation skills

Reading skills: interpret quotations and product conditions; proofread and edit draft materials; create copy or check quality of outsourced copy; research information for inclusion from varied and potentially unfamiliar sources.
Oral communication skills: collaborate with others on technical, organisational and creative issues.
Numeracy skills: calculate costs and quantities of materials to be produced; work with numerical concepts of size, shape and layout; detailed product costings.
Problem-solving skills: evaluate factors that impact on production of marketing materials; respond to challenges that arise in the production of marketing materials.
Technology skills: liaise with others about technical production issues; work with current industry marketing technologies.

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Real, unedited Auditori output (RIIHAN201E shown), branded for a sample RTO:

Questions about assessing SITXMPR009

What does an assessment tool for SITXMPR009 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SITXMPR009 needs to address all 35 unit components: 5 elements with 15 performance criteria, 2 performance evidence requirements, 13 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for SITXMPR009?

Auditori pulls the current release of SITXMPR009 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SITXMPR009 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing SITXMPR009 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SITXMPR009, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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