SITXMPR011 — Plan and implement sales activities

1 Plan sales activities.

• 1.1Plan sales activities for existing and potential customers according to marketing plan or other organisational systems.
• 1.2Identify, analyse and incorporate organisation, customer and market information into sales planning process.
• 1.3Source prospects and create profiles.
• 1.4Proactively seek and evaluate innovative sales opportunities and take advantage of new technologies and media.
• 1.5Estimate potential revenue, based on analysis of information and in consultation with appropriate colleagues.
• 1.6Plan activities and practical sales call patterns that maximise opportunities to meet individual and team targets and are consistent with legal, ethical and sustainability requirements.

2 Prepare for sales calls.

• 2.1Make sales call appointments in advance where appropriate.
• 2.2Develop sales call strategies and tactics based on market knowledge, current sales focus and consultation with colleagues.
• 2.3Gather information and support materials to support sales calls.

3 Make sales calls.

• 3.1Make sales calls according to agreed call patterns.
• 3.2Build relationships with customers through use of effective interpersonal communication styles.
• 3.3Develop customer trust and confidence through demonstration of personal and professional integrity.
• 3.4Proactively identify and resolve customer issues and problems.
• 3.5Use selling techniques to maximise opportunities to meet or exceed sales targets.
• 3.6Provide current, accurate and relevant information on product features and benefits according to current marketing focus.
• 3.7Encourage feedback from customers and proactively seek market intelligence.

4 Review and report on sales activities.

• 4.1Review activities according to agreed evaluation methods and incorporate results into future sales planning.
• 4.2Prepare sales reports according to organisational policy and required timeframes.
• 4.3Present current and clear market intelligence to those responsible for sales and marketing planning.

What does an assessment tool for SITXMPR011 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SITXMPR011 needs to address all 53 unit components: 4 elements with 19 performance criteria, 3 performance evidence requirements, 28 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for SITXMPR011?

Auditori pulls the current release of SITXMPR011 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SITXMPR011 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing SITXMPR011 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SITXMPR011, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.