SIRXMKT007 — Develop a digital marketing plan

1 Determine digital marketing requirements.

• 1.1Determine organisational objectives and priorities for digital marketing activity.
• 1.2Confirm available budget for digital marketing activity.
• 1.3Review information on current and past digital marketing activities and their effectiveness.
• 1.4Segment the online market and define target market.
• 1.5Research target market and identify suitable digital marketing activities.
• 1.6Identify internal and external factors impacting digital marketing activities.
• 1.7Research trends and best practice in digital marketing, tools and software available.

2 Develop digital marketing plan.

• 2.1Confirm and document digital marketing objectives that are consistent with organisational objectives and priorities.
• 2.2Determine digital marketing activities to drive targeted traffic to site and generate sales.
• 2.3Document a digital marketing action plan that details key activities, resources and timeframes.
• 2.4Establish performance indicators and evaluation criteria for measuring impact of digital marketing activities.
• 2.5Integrate legal and ethical requirements and considerations into planning.
• 2.6Ensure digital marketing plan aligns with organisational objectives, current marketing strategy and budget.
• 2.7Seek required approval for digital marketing plan.

3 Monitor digital marketing activity.

• 3.1Communicate digital marketing plan, responsibilities and expectations to relevant personnel.
• 3.2Oversee digital marketing activity and respond to issues as they arise.
• 3.3Monitor digital marketing content and ensure alignment with digital marketing plans and objectives.
• 3.4Track customer traffic and conversion rates to identify trends in customer and digital marketing activity.

4 Review digital marketing activities.

• 4.1Review trends in customer traffic and conversion rates to determine impact of digital marketing activities.
• 4.2Calculate return on investment for any paid digital marketing activities.
• 4.3Identify and evaluate new and emerging digital marketing trends and technologies and consider their use for improved marketing outcomes.
• 4.4Make recommendations for improvements in digital marketing based on review.

What does an assessment tool for SIRXMKT007 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SIRXMKT007 needs to address all 60 unit components: 4 elements with 22 performance criteria, 2 performance evidence requirements, 36 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for SIRXMKT007?

Auditori pulls the current release of SIRXMKT007 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SIRXMKT007 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing SIRXMKT007 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SIRXMKT007, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.