SIRXMKT005 — Develop a marketing strategy
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What an assessment for SIRXMKT005 must cover
35 assessable components: 5 elements (17 performance criteria), 2 performance evidence and 11 knowledge evidence requirements, plus 5 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.
Elements & performance criteria
1 Analyse internal environment.
- 1.1Review existing organisational marketing strategy and current organisational direction and objectives.
- 1.2Identify and analyse information on current and past marketing strategies and their outcomes.
- 1.3Consult with stakeholders on current and future marketing direction of the organisation and seek their input.
2 Analyse the external environment.
- 2.1Research current marketing trends and determine trends relevant to organisational objectives and strategic marketing direction.
- 2.2Identify and analyse information on expected market growth or decline, and associated risk factors.
- 2.3Identify and analyse legal, ethical and sustainability requirements and potential business impacts.
3 Develop marketing strategy and plan.
- 3.1Identify and analyse marketing opportunities based on internal and external analysis.
- 3.2Develop marketing strategies that are consistent with direction and objectives of the organisation.
- 3.3Develop strategies in consultation with key stakeholders, integrating legal, ethical and sustainability considerations.
- 3.4Develop and document a marketing plan outlining priorities, responsibilities, performance indicators, timelines and budgets.
- 3.5Communicate marketing strategy and plans to relevant personnel and seek required approval.
4 Implement marketing plan.
- 4.1Implement and monitor marketing activities according to marketing plan.
- 4.2Produce marketing reports according to organisational policy.
- 4.3Share information on marketing activities with relevant personnel to maintain awareness of current organisational focus.
5 Review marketing plan.
- 5.1Evaluate marketing activities against performance indicators to determine effectiveness of strategy and plan.
- 5.2Make adjustments to marketing strategy and plan based on findings.
- 5.3Communicate and implement agreed changes.
Performance evidence
- determine a marketing strategy and develop a marketing plan for a product or service by: researching and analysing internal and external business environments relevant to the product or service; developing and implementing a marketing plan that details: priorities, responsibilities, performance indicators, timelines, budgets.
- evaluate the above marketing strategy and plan against performance indicators and report on overall effectiveness of marketing strategy.
Knowledge evidence
- aspects of legal issues that impact on marketing activities: Australian Consumer Law, copyright and intellectual property considerations, the Privacy Act 1988, specific issues arising from use of new technologies
- data collection tools and research methodologies as relevant to strategic marketing planning
- marketing planning techniques and formats and key features of a marketing plan
- internal and external issues that impact on market planning relevant to industry
- internal capabilities and resource considerations as relevant to marketing strategy and planning
- comparative market information relevant to marketing strategies: benchmarking, best practice information, competitor information
- industry marketing and distribution networks in the relevant context
- new and innovative marketing strategies in the relevant industry
- marketing performance indicators: exposure achieved, sales achieved, penetration of target market, cost-effectiveness, recommendations for strategic responses based on evaluation.
- ethical considerations for marketing: appropriate use of images and text, codes of practice, protection of children, targeting of particular groups in the community
- sustainability considerations, opportunities and constraints for marketing in the relevant context, and those related to: cultural and social sustainability, economic sustainability of marketing initiatives, resource conservation and waste minimisation.
Foundation skills
- Reading skills: research complex and potentially unfamiliar business and marketing information.
- Writing skills: prepare marketing plans and reporting.
- Initiative and enterprise skills: set strategies that best achieve desired outcomes within a given market context and timeframe.
- Teamwork skills: foster cooperation between individuals and teams.
- Planning and organising skills: coordinate complex planning and implementation processes.
Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.
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Real, unedited Auditori output (RIIHAN201E shown), branded for a sample RTO:
Questions about assessing SIRXMKT005
What does an assessment tool for SIRXMKT005 need to cover?
To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SIRXMKT005 needs to address all 35 unit components: 5 elements with 17 performance criteria, 2 performance evidence requirements, 11 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.
How does Auditori generate an assessment tool for SIRXMKT005?
Auditori pulls the current release of SIRXMKT005 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.
Is the first assessment tool really free?
Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SIRXMKT005 — with no card and no subscription required. After that it's pay-as-you-go per unit.
Can I check my existing SIRXMKT005 assessment instead of generating a new one?
Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SIRXMKT005, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.
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