SIRXMKT006 — Develop a social media strategy

1 Determine social media requirements.

• 1.1Review organisational strategic objectives and determine objectives and priorities for social media use.
• 1.2Source and analyse information about the target market, its social media use, behaviours and preferred platforms.
• 1.3Identify and analyse emerging trends in social media platform use.
• 1.4Review and compare social media platforms and select those that meet organisational and target market needs.
• 1.5Identify opportunities for social media integration with existing systems and procedures.
• 1.6Identify opportunities to maximise business exposure through social media activity.
• 1.7Determine opportunities for building brand awareness and an online community through social media use.

2 Develop social media policies and procedures.

• 2.1Establish scope of social media policies and procedures based on planned social media activity.
• 2.2Establish guidelines for social media engagement and content use.
• 2.3Develop issue and crisis management guidelines and appropriate responses.
• 2.4Integrate legal and ethical considerations into social media policies and procedures.
• 2.5Ensure policies and procedures are customer-focused and align with organisational marketing plan and strategy.

3 Develop social media strategy.

• 3.1Determine strategies for social media content development, customer engagement and customer service.
• 3.2Develop and document a social media action plan detailing key responsibilities, resourcing requirements and timeframes.
• 3.3Prepare a social media calendar documenting planned social media activity in line with marketing strategy and promotional activities.
• 3.4Establish key performance indicators and evaluation criteria for measuring success of social media activity.
• 3.5Establish methods for tracking and analysing social media engagement, activity and reach.
• 3.6Ensure social media strategy aligns with organisational objectives and customer service standards.

4 Monitor social media use.

• 4.1Communicate social media strategy, action plan, calendar and policies and procedures with relevant personnel.
• 4.2Monitor social media issues and crisis management and take required action to ensure impacts are minimised and occurrence of future issues or crisis are minimised.
• 4.3Ensure tracking of social media engagement, activity and reach.
• 4.4Monitor posting of social media content and ensure alignment with social media strategy, policies and procedures.

5 Review social media performance.

• 5.1Analyse captured data to determine social media engagement, activity and reach.
• 5.2Evaluate social media activity against strategy and use performance indicators to evaluate success of social media use.
• 5.3Identify opportunities for future improvements in social media use and modify strategy and plans accordingly.

What does an assessment tool for SIRXMKT006 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SIRXMKT006 needs to address all 42 unit components: 5 elements with 25 performance criteria, 5 performance evidence requirements, 9 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for SIRXMKT006?

Auditori pulls the current release of SIRXMKT006 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SIRXMKT006 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing SIRXMKT006 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SIRXMKT006, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.