CPPREP5009 — Develop a marketing and service strategy in real estate

1 Analyse information for marketing and service strategy.

• 1.1Collate and analyse sources of real estate marketing information.
• 1.2Determine marketing and service aims and objectives.
• 1.3Analyse characteristics of client base and target markets.
• 1.4Evaluate viability of marketing and service opportunities and contribution to achieving agency goals and objectives.

2 Create marketing and service strategy.

• 2.1Develop and select marketing and service methods and activities to ensure maximum impact.
• 2.2Obtain staff and resources for marketing and service strategy.
• 2.3Develop marketing and service strategy materials within budget and timeframes.

3 Report on marketing and service activities.

• 3.1Analyse marketing and service activity outcomes against strategy aims and objectives.
• 3.2Use review findings to adjust strategy and provide recommendations for future marketing and service initiatives.

What does an assessment tool for CPPREP5009 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for CPPREP5009 needs to address all 17 unit components: 3 elements with 9 performance criteria, 1 performance evidence requirements, 7 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for CPPREP5009?

Auditori pulls the current release of CPPREP5009 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for CPPREP5009 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing CPPREP5009 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of CPPREP5009, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.