BSBMKG626 — Develop advertising campaigns
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What an assessment for BSBMKG626 must cover
26 assessable components: 3 elements (11 performance criteria), 1 performance evidence and 6 knowledge evidence requirements, plus 8 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.
Elements & performance criteria
1 Define campaign objectives
- 1.1Identify advertiser’s purpose and objectives according to advertising brief
- 1.2Identify campaign objectives according to time, budget, product and market factors
- 1.3Verify with relevant stakeholders campaign objectives taking into consideration factors which may affect consumer responses and legal and ethical requirements
2 Prepare advertising budget
- 2.1Assess and identify research resource requirements for the advertising campaign
- 2.2Assess and identify resource requirements for range of media options, creative and production services
- 2.3Allocate relevant resources to each component of advertising campaign
- 2.4Verify overall budget meets advertising brief requirements
3 Develop schedule for proposed advertising activities
- 3.1Confirm campaign length and timing from the advertising brief
- 3.2Identify service providers with required expertise and negotiate their costs and availability
- 3.3Base the choice of service providers on merit and value for money according to organisational requirements
- 3.4Confirm time allowed in schedule will meet creative, media and production requirements and achieve advertising objectives
Performance evidence
- develop at least two advertising campaigns.
Knowledge evidence
- principles of effective advertising for different markets
- contents of advertising briefs
- ethical requirements relevant to the advertising industry
- organisational products or services
- principles and purposes of advertising, consumer behaviour, and influences on buyer behaviour
- provisions of relevant legislation, codes of practice and national standards affecting business operations.
Foundation skills
- Reading: Identifies, analyses and evaluates complex texts to determine requirements of the brief, and relevant legal and ethical requirements
- Writing: Develops material for a specific audience using clear and detailed language to convey explicit information
- Oral Communication: Interacts effectively to question and clarify objectives with the advertiser using appropriate listening and questioning
- Numeracy: Develops budget and schedules according to requirements of the advertising brief
- Self-management: Accepts responsibility for analysis of campaign requirements and management of related tasks and workload
- Teamwork: Uses collaborative techniques to engage external suppliers in consultation and negotiation
- Planning and organising: Uses systematic, analytical processes in relatively complex situations; setting goals, gathering relevant information, and identifying and evaluating options against agreed criteria
- Technology: Uses main features and functions of digital technologies and tools to complete work tasks efficiently and effectively
Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.
See what you get before you start
Real, unedited Auditori output (RIIHAN201E shown), branded for a sample RTO:
Questions about assessing BSBMKG626
What does an assessment tool for BSBMKG626 need to cover?
To satisfy the Principles of Assessment and Rules of Evidence, an assessment for BSBMKG626 needs to address all 26 unit components: 3 elements with 11 performance criteria, 1 performance evidence requirements, 6 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.
How does Auditori generate an assessment tool for BSBMKG626?
Auditori pulls the current release of BSBMKG626 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.
Is the first assessment tool really free?
Yes. Every new account includes one free credit — enough to generate the complete assessment tool for BSBMKG626 — with no card and no subscription required. After that it's pay-as-you-go per unit.
Can I check my existing BSBMKG626 assessment instead of generating a new one?
Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of BSBMKG626, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.
Related units
- BSBMKG431 — Assess marketing opportunities
- BSBMKG432 — Research international markets
- BSBMKG433 — Undertake marketing activities
- BSBMKG434 — Promote products and services
- BSBMKG435 — Analyse consumer behaviour
- BSBMKG436 — Design and test direct marketing activities
- BSBMKG437 — Create and optimise digital media
- BSBMKG438 — Implement and monitor advertising production
- BSBMKG439 — Develop and apply knowledge of communications industry
- BSBMKG440 — Apply marketing communication across a convergent industry
- BSBMKG441 — Develop public relations documents
- BSBMKG442 — Conduct e-marketing communications
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