BSBMKG441 — Develop public relations documents

Elements & performance criteria

Performance evidence

• develop a minimum of two public relations documents.
• In the course of the above, the candidate must:
• research content, format and processes for public relations document and confirm with relevant personnel
• develop and modify a draft public relations document according to task requirements and feedback from relevant personnel
• monitor and evaluate feedback to identify future improvements to public relations documents
• record and file results according to organisational policy and procedures.

Knowledge evidence

• principles and practices of public relations
• content of public relations documents including:
• communication objectives
• communication messages
• communication processes
• methods to assess effectiveness of public relations documents in fulfilling task objectives, including stakeholder feedback
• organisational requirements relevant to public relations documents
• key media and media distribution channels
• current issues and trends which affect the public relations industry
• key provisions of relevant legislation, codes of practice and national standards that affect public relations campaigns.

Foundation skills

• Reading: Interprets and analyses information from a range of sources Checks workplace documentation for clarity, accuracy, compliance with house style and legislative, regulatory and ethical requirements
• Writing: Uses clear, accurate and relevant language to record information Develops and completes documents in a range of styles and tones suitable to different audiences and contexts
• Oral Communication: Articulates information clearly using language and features appropriate to the audience Employs active listening and questioning techniques to clarify information and confirm understanding
• Numeracy: Interprets numerical information and makes basic calculations to determine outsourcing expenditure and workplace scheduling
• Initiative and enterprise: Monitors outcomes, considering results from a range of perspectives, and identifies key concepts and principles that could be improved in future situations
• Self-management: Adheres to implicit and explicit organisation policies and procedures
• Teamwork: Collaborates with others as part of familiar routine activities
• Planning and organising: Takes responsibility for planning, sequencing and prioritising tasks and own workload to meet timelines and achieve outcomes
• Technology: Uses digital applications to record, store, retrieve and share documents

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

Questions about assessing BSBMKG441