BSBMKG624 — Manage market research

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What an assessment for BSBMKG624 must cover

45 assessable components: 4 elements (17 performance criteria), 5 performance evidence and 15 knowledge evidence requirements, plus 8 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Prepare market research plans for implementation

1.1Access policies and procedures and relevant regulatory guidelines relevant to market research
1.2Develop and review market research project plan to point of finalisation
1.3Identify and obtain required resources for implementation of market research project plan and work plans

2 Engage external consultants or service providers

2.1Identify requirements for external consultants or service providers from market research project plan
2.2Specify products and services required to implement plans, and detail criteria for selection
2.3Identify and select external consultants or service providers of required products and services
2.4Contract selected consultants or providers of products and services

3 Manage market research activity

3.1Monitor work plan activity and confirm market research project plan comply with relevant organisational and legal requirements
3.2Confirm compliance with organisational market research policy and procedures
3.3Manage external consultants and providers of products and services, and confirm performance is in line with expectations and contractual requirements

4 Evaluate research processes and findings

4.1Obtain research processes and findings
4.2Confirm validity of information and data obtained
4.3Review relevance and usefulness of findings from market research against research objectives outlined in market research project plan
4.4Assess performance of project against relevant elements of market research project plan
4.5Seek feedback from relevant stakeholders on research process and findings
4.6Prepare reports for future improvements to research process
4.7Implement revised policy and practices according to organisational requirements

Performance evidence

prepare, manage, implement and evaluate at least one market research plan, including:
developing specifications for research components, outsourced to external consultants
managing market research activities according to organisational policy and procedures
evaluating research processes and findings against relevant market research project plan and work plans
preparing and presenting a report on market research findings.

Knowledge evidence

principles and practices of market research including:
data processing methods and data analysis techniques
project design to meet given budgets and other resource constraints
qualitative and quantitative research
sample design
development and application of hypotheses
role of research in enterprise development
use of survey instruments
project management principles and practices, including:
consultation and stakeholder involvement
development of policies and procedures
methods of action to ensure performance
monitoring of timelines, budgets and other implementation plans
organisational procedures for engagement of consultants
provisions of relevant legislation, codes of practice and national standards affecting market research.

Foundation skills

Reading: Accesses complex information from a range of sources and accurately analyses data relevant to marketing activities
Writing: Prepares a range of workplace documentation, using clear language and required format, to convey priorities and critical strategic information
Oral Communication: Actively participates in verbal exchanges using suitable language and non-verbal features Uses active listening and questioning techniques to confirm understanding
Numeracy: Measures and analyses complex numeric information during evaluation process
Self-management: Understands and adheres to organisational policies and objectives Is highly autonomous, taking responsibility and ownership for most or all aspects of own work
Teamwork: Identifies importance of taking audience, purpose and contextual factors into account when making decisions about what to communicate with whom, why and how
Planning and organising: Uses logical planning processes, and an increasingly intuitive understanding of context, to gather relevant information
Problem solving: Makes a range of critical and non-critical decisions in relatively complex situations, taking a range of factors into account Recognises potential of new approaches to enhance work practices and outcomes

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Questions about assessing BSBMKG624

What does an assessment tool for BSBMKG624 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for BSBMKG624 needs to address all 45 unit components: 4 elements with 17 performance criteria, 5 performance evidence requirements, 15 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for BSBMKG624?

Auditori pulls the current release of BSBMKG624 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for BSBMKG624 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing BSBMKG624 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of BSBMKG624, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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