BSBMKG623 — Develop marketing plans

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What an assessment for BSBMKG623 must cover

32 assessable components: 3 elements (13 performance criteria), 6 performance evidence and 6 knowledge evidence requirements, plus 7 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Prepare to write marketing plan

1.1Research market conditions
1.2Consult with key stakeholders and seek additional context
1.3Review any previous marketing plans and marketing performance, where possible
1.4Collate information for development of marketing plan

2 Write marketing plan

2.1Develop marketing objectives according to organisational goals and targets
2.2Develop marketing strategies according to marketing objectives and legal and ethical requirements
2.3Develop budget and timeline according to marketing strategy
2.4Develop action plan according to marketing strategy and organisational, legal and ethical requirements
2.5Develop a marketing performance review strategy for the assessment of organisational performance against marketing objectives

3 Finalise marketing plan

3.1Communicate marketing plan to relevant stakeholders and seek approval within required format and timeframe
3.2Adjust marketing plan in response to feedback from key stakeholders
3.3Distribute marketing plan for implementation within required timeframe
3.4Store marketing plan according to organisational policy and procedures

Performance evidence

develop one marketing plan according to organisational objectives, including:
researching information
consulting with stakeholders
developing marketing objectives, strategies, budget and a marketing performance review strategy according to task requirements
seeking approval for marketing plan from relevant stakeholders
adjusting and disseminating final marketing plan according to feedback and organisational policy and procedures

Knowledge evidence

organisational structure, products and services and strategic and marketing objectives
components of a marketing plan including: environmental analysis, segmentation, target market and positioning, market objectives, marketing strategy or marketing mix, budget, implementation plan, monitor or evaluation control plan including risk contingency plan
common marketing opportunities including: strategic alliances and cooperative business models, new products or services that target specific markets, greater market penetration with existing products or services, take-overs, new businesses and franchising
common marketing strategies and marketing approaches
processes to ensure marketing strategies, approaches and marketing mix align to organisation’s objectives and are legal, ethical and achievable
legislative and regulatory context of the organisation as relevant to the marketing plan

Foundation skills

Reading: Accesses information from a range of sources and accurately analyses and evaluates complex information relating to the marketing process
Writing: Uses a range of writing styles to articulate complex concepts and ideas Revises and edits documents based on feedback Uses appropriate formats and grammatical structures to present information logically for different audiences
Oral Communication: Uses appropriate language and non-verbal features to explain and present information to a range of personnel Uses active listening and questioning to elicit feedback
Numeracy: Analyses and manages complex information relating to timelines, targets and budgets
Self-management: Works autonomously making high level decisions to ensure organisational objectives and regulatory requirements are met Understands own legal and ethical rights and responsibilities
Problem solving: Uses problem-solving processes to identify key information and issues, evaluate alternative strategies, anticipate consequences and consider implementation issues and contingencies
Planning and organising: Accepts responsibility for planning and sequencing complex tasks and workload to meet timelines

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Questions about assessing BSBMKG623

What does an assessment tool for BSBMKG623 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for BSBMKG623 needs to address all 32 unit components: 3 elements with 13 performance criteria, 6 performance evidence requirements, 6 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for BSBMKG623?

Auditori pulls the current release of BSBMKG623 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for BSBMKG623 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing BSBMKG623 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of BSBMKG623, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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