BSBMKG621 — Develop organisational marketing strategy

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What an assessment for BSBMKG621 must cover

29 assessable components: 3 elements (12 performance criteria), 1 performance evidence and 8 knowledge evidence requirements, plus 8 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Establish strategic direction and marketing performance

1.1Confirm organisation’s mission, vision, purpose, objectives and values
1.2Complete a situational analysis and identify factors impacting marketing direction and performance of the organisation
1.3Identify and analyse current key products and services, and major markets for strengths, weaknesses, opportunities and threats
1.4Assess marketing performance against identified objectives for critical success factors, and areas for improvement

2 Evaluate marketing opportunities

2.1Identify and analyse marketing opportunities for viability and contribution to the business
2.2Assess each marketing opportunity, considering external factors such as costs, benefits, risks and opportunities
2.3Analyse opportunities for likely fit with organisational goals and capabilities
2.4Evaluate each opportunity and determine impact on current business and customer base

3 Formulate marketing strategy

3.1Develop marketing strategy in consultation with key internal stakeholders according to prepared research
3.2Formulate related key performance indicators for marketing strategy
3.3Develop risk management strategy, and identify risks and manage contingencies
3.4Document marketing strategy according to organisational policies and procedures

Performance evidence

develop at least one organisational marketing strategy.

Knowledge evidence

cost-benefit analysis techniques
key provisions of relevant legislation, codes of practice and national standards affecting marketing operations
organisational structure, policies, procedures, products or services and overall strategic plans of organisation
principles and concepts of marketing and evaluation methodologies
situational analysis
strengths, weaknesses, opportunities and threats (SWOT) analysis
risk management strategies
strategic, operational and tactical analysis techniques.

Foundation skills

Reading: Accesses, analyses and evaluates information from a range of sources relating to the marketing process
Writing: Uses a range of writing styles to articulate complex concepts • Revises and edits documents based on feedback • Uses appropriate formats and grammatical structures to present information logically for different audiences
Oral Communication: Uses appropriate language and non-verbal features to explain and present information to a range of personnel • Uses active listening and questioning to elicit feedback and clarify or confirm understanding
Numeracy: Analyses complex numerical information on trend data, targets and budgets
Self-management: Works autonomously making high- level decisions to ensure organisational objectives and regulatory requirements are met • Understands own legal and ethical rights and responsibilities
Teamwork: Identifies importance of taking audience, purpose and contextual factors into account when making decisions about what to communicate with whom, why and how • Fosters a collaborative culture within own sphere of influence, facilitating a sense of commitment to shared goals
Planning and organising: Uses logical planning processes, and an increasingly intuitive understanding of context, to extract relevant details when conducting strategic analysis • Systematically analyses information to formulate and evaluate alternative strategies • Makes a range of critical and non-critical decisions in relatively complex situations, taking a range of factors into account
Technology: Uses a range of digital applications to access data, extract, organise, and integrate relevant information

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Questions about assessing BSBMKG621

What does an assessment tool for BSBMKG621 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for BSBMKG621 needs to address all 29 unit components: 3 elements with 12 performance criteria, 1 performance evidence requirements, 8 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for BSBMKG621?

Auditori pulls the current release of BSBMKG621 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for BSBMKG621 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing BSBMKG621 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of BSBMKG621, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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