BSBMKG552 — Design and develop marketing communication plans
Generate a complete, audit-ready assessment tool for this unit in minutes: candidate assessment, assessor guide with model answers, and a coverage matrix mapped to every component below. Reviewed and approved by your qualified person, exported under your branding.
Every new account includes a free credit — no card, no subscription.
What an assessment for BSBMKG552 must cover
22 assessable components: 3 elements (12 performance criteria), 1 performance evidence and 3 knowledge evidence requirements, plus 6 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.
Elements & performance criteria
1 Prepare marketing communication plan information
- 1.1Identify and confirm marketing communication purpose and objectives, expectations, budget, timeline and target audience with client
- 1.2Obtain client and product information
2 Design marketing communication plan
- 2.1Undertake and document research according to task requirements
- 2.2Communicate outcomes and findings to relevant stakeholders
- 2.3Identify marketing communications mix options
- 2.4Compare advantages and disadvantages of communications mix
- 2.5Select communication mix according to marketing communication brief
- 2.6Establish success measures for marketing communication plan
3 Finalise marketing communication plan
- 3.1Prepare budget and timeline proposal
- 3.2Present marketing communication plan to client
- 3.3Seek feedback from relevant stakeholders on communication plan
- 3.4Make changed to the communications plan according to feedback received
Performance evidence
- design and develop at least one marketing communication plan.
Knowledge evidence
- legislative requirements relevant to marketing communication plans
- key features of marketing communications plans
- content and format of marketing communication plans including: purpose statement, definition of target audience, analysis of product or service, legal and ethical constraints, marketing communication functions and media vehicles, procedures for developing budget proposals.
Foundation skills
- Numeracy: Collates and interprets numeric data to analyse trends data, develop targets and prepare budgets for marketing activities
- Reading: Identifies, analyses and evaluates complex texts to determine requirements of advertising brief, legislative, regulatory and business requirements
- Initiative and enterprise: Develops new and innovative ideas through exploration, analysis and critical thinking
- Planning and organising: Takes responsibility for following implicit and explicit voluntary constraints related to budget, legal and ethical requirements in development of marketing communication plan
- Planning and organising: Plans, organises and implements tasks to achieve outcomes with an awareness of client requirements, time and budgetary constraints
- Technology: Uses digital technologies to enter data, organise and present information
Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.
See what you get before you start
Real, unedited Auditori output (RIIHAN201E shown), branded for a sample RTO:
Questions about assessing BSBMKG552
What does an assessment tool for BSBMKG552 need to cover?
To satisfy the Principles of Assessment and Rules of Evidence, an assessment for BSBMKG552 needs to address all 22 unit components: 3 elements with 12 performance criteria, 1 performance evidence requirements, 3 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.
How does Auditori generate an assessment tool for BSBMKG552?
Auditori pulls the current release of BSBMKG552 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.
Is the first assessment tool really free?
Yes. Every new account includes one free credit — enough to generate the complete assessment tool for BSBMKG552 — with no card and no subscription required. After that it's pay-as-you-go per unit.
Can I check my existing BSBMKG552 assessment instead of generating a new one?
Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of BSBMKG552, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.
Related units
- BSBMKG431 — Assess marketing opportunities
- BSBMKG432 — Research international markets
- BSBMKG433 — Undertake marketing activities
- BSBMKG434 — Promote products and services
- BSBMKG435 — Analyse consumer behaviour
- BSBMKG436 — Design and test direct marketing activities
- BSBMKG437 — Create and optimise digital media
- BSBMKG438 — Implement and monitor advertising production
- BSBMKG439 — Develop and apply knowledge of communications industry
- BSBMKG440 — Apply marketing communication across a convergent industry
- BSBMKG441 — Develop public relations documents
- BSBMKG442 — Conduct e-marketing communications
Your BSBMKG552 assessment tool, in minutes.
First unit free. No card, no RTO registration, no subscription.
Generate BSBMKG552 free