BSBMKG549 — Profile and analyse consumer behaviour for international markets

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What an assessment for BSBMKG549 must cover

26 assessable components: 3 elements (11 performance criteria), 1 performance evidence and 7 knowledge evidence requirements, plus 7 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Prepare to profile

1.1Identify task objectives and international target markets
1.2Review past marketing plans, strategies, campaigns and positioning of products and services, where possible
1.3Identify and select targeting strategy according to task and organisational requirements
1.4Develop consumer profile for the selected market
1.5Develop positioning strategy

2 Analyse consumer behaviours

2.1Research consumer behaviours for target international markets
2.2Analyse consumer needs and interest in target international markets
2.3Assess individual, social, cultural, lifestyle influences on consumer behaviour

3 Develop and recommend strategies

3.1Determine strategies for profiling and analysing consumer behaviours
3.2Seek areas for improvement to developed strategy in consultation with relevant personnel
3.3Present strategy to relevant stakeholders for feedback according to task requirements

Performance evidence

profile and analyse consumer behaviour for at least two international markets according to organisational objectives.

Knowledge evidence

cultural aspects relevant to international markets profiled
consumer profile content including consumer characteristics in standard statistical terms
market profiling techniques and related software programs
influence on consumer behaviour, including: individual, social, cultural, lifestyle
key provisions of relevant legislation affecting consumer behaviours for products and services including: Trade Practices Act, World Trade Organisation, Privacy Act
sources of information on international markets
segment descriptors to define international target markets.

Foundation skills

Numeracy: Interprets trends to inform understanding of consumer needs. Performs calculations to ensure plans meet budgetary requirements.
Oral communication: Presents information using language and features appropriate to the context and audience.
Reading: Identifies and analyses complex texts to assess consumer behaviour and determine legislative requirements.
Writing: Produces comprehensive rationale using language and structure appropriate to context and audience.
Self-management: Adheres to organisational objectives, policies and requirements. Considers own role in terms of its contribution to broader goals of work environment.
Planning and organising: Uses effective organisational skills to complete tasks with an awareness of how they may contribute to longer-term operational and strategic goals. Uses analytical processes to gather and access information required to decide on most appropriate marketing strategies.
Technology: Uses digital tools to gather and analyse data about consumer behaviours.

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Questions about assessing BSBMKG549

What does an assessment tool for BSBMKG549 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for BSBMKG549 needs to address all 26 unit components: 3 elements with 11 performance criteria, 1 performance evidence requirements, 7 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for BSBMKG549?

Auditori pulls the current release of BSBMKG549 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for BSBMKG549 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing BSBMKG549 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of BSBMKG549, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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