SIRXOSM003 — Use social media and online tools

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What an assessment for SIRXOSM003 must cover

59 assessable components: 5 elements (19 performance criteria), 10 performance evidence and 26 knowledge evidence requirements, plus 4 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Determine organisational and communication requirements.

1.1Access and interpret predetermined strategies and plans to guide activities.
1.2Identify target audience and organisational objectives for social media or online communication.
1.3Select social media and online platforms suited to communication objectives and target audience.
1.4Access or create schedule of types and frequency of social media and online communications.

2 Prepare content.

2.1Source and select organisational and external information to create content relevant to purpose.
2.2Use language, style and tone suited to organisational image and target audience.
2.3Check content for accuracy, currency and relevance for purpose.
2.4Develop and format content in line with organisational guidelines.
2.5Obtain required approvals before publication.

3 Utilise platform functions.

3.1Utilise functions and templates provided by social media and online platforms to create posts.
3.2Upload file types suited to communication requirements.
3.3Create active links to organisational and external sites.

4 Promote engagement with organisation.

4.1Curate and post content regularly or according to planned organisational schedule.
4.2Create opportunities to attract user generated content.
4.3Use posts during targeted campaigns.

5 Monitor sites and engage professionally with customers.

5.1Monitor customer activity according to organisational schedule.
5.2Communicate with customers in a timely, professional and positive manner to enhance organisational reputation.
5.3Respond to negative comments and complaints sensitively, courteously and respectfully according to organisational policies and procedures.
5.4Refer customer negative feedback to relevant personnel according to organisational policies and procedures.

Performance evidence

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
utilise three different types of social media or online platforms for organisational communications
create and post content for six different communications and collectively use at least three different types of media files
create and post content for a further two communications for a targeted social media or online campaign and determine links that could be used to external sites
monitor customer engagement with posts and respond professionally to customer communications covering:
two positive comments
two negative comments
two questions
two complaints
respond to two issues of complaint or negativity that require escalation to relevant personnel.

Knowledge evidence

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
organisation’s core activities and customer base
different organisational purposes for use of social media and online platforms:
exposure through social media activity
building brand awareness, loyalty and an online community
marketing and advertising
information dissemination
promoting special offers and events
popularity of different categories and reach of particular brands of social media platforms and their key audiences
organisational guidelines, policies and procedures for:
content
online customer service including complaints resolution
privacy
gaining consent to publish information about others and their images
monitoring customer activity
characteristics of well written, appealing content for different social media platforms
functions of different social media and online platforms and how to use these to:
write and format text
upload different file types including text, PDF, photographs, videos, audio files
create active links
monitor customer activity
activate and respond to alerts
respond to customer commentary
principles of positive and professional online communications that enhance customer engagement and organisational reputation
types of positive language and approaches that can be used when dealing with negativity, complaints and conflicts
types of standard customer responses and when these might be used.

Foundation skills

Reading skills to:: interpret detailed familiar organisational guidelines, policies and procedures interpret and use relevant content from organisation documents of varying complexity.
Writing skills to:: create accurate and engaging content using language suitable for purpose and audience
Initiative and enterprise skills to:: identify opportunities to engage customers and promote exposure of the organisation through online activities.
Planning and organising skills to:: use plans and schedules to guide work activities and meet deadlines.

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

See what you get before you start

Real, unedited Auditori output (RIIHAN201E shown), branded for a sample RTO:

Questions about assessing SIRXOSM003

What does an assessment tool for SIRXOSM003 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SIRXOSM003 needs to address all 59 unit components: 5 elements with 19 performance criteria, 10 performance evidence requirements, 26 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for SIRXOSM003?

Auditori pulls the current release of SIRXOSM003 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SIRXOSM003 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing SIRXOSM003 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SIRXOSM003, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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