SIRXOSM001 — Identify and review social media and online platforms for organisational use

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What an assessment for SIRXOSM001 must cover

37 assessable components: 4 elements (15 performance criteria), 4 performance evidence and 13 knowledge evidence requirements, plus 5 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Source information on social media and online platforms.

1.1Identify different categories of social media and online platforms and their use.
1.2Identify specific social media and online brands within the categories.
1.3Gather information on the popularity and reach of categories and brands.
1.4Determine characteristics of key audiences of categories and brands.

2 Identify functions provided by social media and online platforms.

2.1Obtain information on platform functions used by organisations to engage with customers and to collect information.
2.2Itemise the benefits of different platform functions to organisational use and associated costs.
2.3Determine which functions may not be utilised by or be beneficial to organisations.
2.4Review a range of social media sites and evaluate how organisations and users are utilising functions.

3 Identify industry specific requirements and preferences.

3.1Identify key customer groups for whom industry products and or services are provided and their characteristics and needs.
3.2Evaluate popularity of social media and online sites for industry’s main customer groups.
3.3Assess the need for particular platform functions to service customer and organisational requirements.
3.4Identify functions which present a risk to customers.

4 Identify suitable social media and online platforms.

4.1Identify factors that contribute to choice of social media and online platforms to meet particular organisational needs.
4.2Identify and rank a range of suitable platforms to meet different and complementary business needs.
4.3Update knowledge regularly to identify new platforms and changes to known ones.

Performance evidence

source information on: • three different types of social media categories and provide brand examples for each type • three different types of online platforms and provide brand examples for each type
for each of the above types, provide an overview on: • the popularity of the different categories and reach of the particular brands • the basic demographic composition of key audiences for the different categories and brands • the key functions provided by the social media and online platforms and how an organisation would use these functions to benefit the organisation
for a particular industry or organisation, identify two suitable social media and one online brands and provide reasons for selection that covers: • how the industry or organisation’s target customer is a match to the demographic composition of key audiences of the social media and online brands • the particular functions that suit customer an organisation characteristics and needs including; advantages and limitations of functions • types of customer information that may be sensitive and how the functions protect this information
source information on one emerging social media or online platform, or a recent or proposed change for an existing platform.

Knowledge evidence

key definitions of social media
main categories of social media and online platforms, their use, and how they differ
examples of particular brands within different categories
popularity of different categories and reach of particular brands
format and content of basic statistics for the popularity and reach categories and brands
basic demographic composition of key audiences for different social media and online platform categories and brands: • gender • age • education • employment status • household / individual income • location
how a range of audiences engage with social media and online sites generally and with organisation- based sites in particular including: typical habits, attitudes, behaviours and expectations
functions provided by social media and online platforms: • uploading and downloading information • chat facilities for provision of information • reply facilities for customer commentary • discussion facilities for specific groups • security of private and financial information • provision of data
functions provided by social media and online platforms and how to identify those: • used for purely social interactions and largely irrelevant to business purposes • useful to general business functions • that are provided free and those that attract a cost
how organisations use social media and online platforms: • marketing and advertising • creating relationships and brand loyalty • information dissemination • business and marketing planning • collecting data for various purposes including for product development, dissemination of targeted information and advertising content
specific to the particular industry: • overview of a range of products and or services provided • key customer groups that utilise those products and or services and their basic demographic characteristics and needs • particular brands of social media and online platforms in popular use • functions of social media and online platforms that can be of particular use in engaging industry’s customers • any specific risks that apply to using particular functions, including storage of sensitive information and risk of revealing this information publicly
factors that are relevant to choice of social media and online platforms for an organisation including: • main brand audience and match to organisation’s customer groups • availability of functions that meet customer groups’ needs and organisational requirements • costs associated with different functions
methods that can be used to monitor trends in the use of current platforms and to identify emerging platforms: • monitoring usage data and sudden upsurge or downturn in use • media reports of problems / issues with brands • media and provider reports of emerging platforms • competitors’ use of social media and online platforms.

Foundation skills

Reading: interpret unfamiliar information of varying complexity.
Writing: produce notes, and summarise and record information in basic documents.
Numeracy: interpret basic statistics on the popularity and reach of social media and online platform categories and brands.
Learning: proactively seek information to update knowledge of current and emerging social media and online platforms and function changes.
Technology: use computers or mobile devices and the Internet to search for and download information use software applications to create, update and store basic documents.

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Questions about assessing SIRXOSM001

What does an assessment tool for SIRXOSM001 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SIRXOSM001 needs to address all 37 unit components: 4 elements with 15 performance criteria, 4 performance evidence requirements, 13 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for SIRXOSM001?

Auditori pulls the current release of SIRXOSM001 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SIRXOSM001 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing SIRXOSM001 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SIRXOSM001, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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