SIRRMER024 — Create in-store customer brand experience

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What an assessment for SIRRMER024 must cover

26 assessable components: 3 elements (13 performance criteria), 2 performance evidence and 8 knowledge evidence requirements, plus 3 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Research existing brand environment.

1.1Source, interpret and analyse historical sales relevant to brand.
1.2Source, interpret and analyse market research information to identify market changes.
1.3Research, interpret and evaluate legal requirements and national and international visual merchandising trends relevant to target market.
1.4Research and analyse existing online and in-store customer channels and experiences.
1.5Research and analyse stakeholder demand.

2 Develop customer brand experience.

2.1Develop in-store design concept to respond to identified market changes, improve customer brand experience and meet stakeholder demand.
2.2Reflect on and seek feedback to improve in-store design concept.
2.3Design and specify visual merchandising elements.
2.4Present in-store design concept to senior executive for approval.

3 Develop evaluation strategy.

3.1Determine evaluation purpose, scope and methodology.
3.2Develop evaluation criteria and determine evaluation data to be collected.
3.3Select and develop quantitative and qualitative instruments to collect evaluation data.
3.4Document evaluation strategy according to organisational requirements

Performance evidence

research, develop and specify an in-store design concept for a brand
develop an evaluation strategy for an in-store design concept.

Knowledge evidence

organisational policies and procedures applicable to creating in-store brand experiences using visual merchandising
legal requirements applicable to creating in-store brand experiences using visual merchandising
purpose of retail within the community setting
design elements of the in-store experience: brand, place, space, environment, customer
techniques for analysing in-store and online branded environments: consumer behaviour, functional aesthetics, place and space, cultural and social awareness, sense of place, pop-up activators
quantitative and qualitative evaluation methods and instruments: social media, testimonials, store flow, surveys
visual merchandising principles and theory: in-store experience, impact of sensory design components on design outcome, department layout, store flow, spatial planning, traffic flow and the elements that affect traffic flow, use of floor fixtures to drive and direct customers through a store
brand principles: brand DNA, brand dynamics, brand meaning, brand commercial viability.

Foundation skills

Oral communications skills: adapt communication techniques and styles to meet the needs of others.
Numeracy skills: read, interpret, use, communicate and document: • spatial and measurement information related to visual merchandising • statistical, financial market and customer data • interpret and communicate market patterns and trends.
Technology skills: access, use and communicate information using digital technology • design and document visual merchandising spatial plans.

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

See what you get before you start

Real, unedited Auditori output (RIIHAN201E shown), branded for a sample RTO:

Questions about assessing SIRRMER024

What does an assessment tool for SIRRMER024 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SIRRMER024 needs to address all 26 unit components: 3 elements with 13 performance criteria, 2 performance evidence requirements, 8 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for SIRRMER024?

Auditori pulls the current release of SIRRMER024 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SIRRMER024 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing SIRRMER024 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SIRRMER024, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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