SIRRMER007 — Design and install visual merchandising displays
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What an assessment for SIRRMER007 must cover
38 assessable components: 3 elements (24 performance criteria), 5 performance evidence and 7 knowledge evidence requirements, plus 2 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.
Elements & performance criteria
1 Determine display requirements.
- 1.1Access and review a visual merchandising concept to determine display requirements.
- 1.2Determine display purpose and desired messaging.
- 1.3Identify scaling and spatial specifications and constraints that will impact display design.
- 1.4Access creative sources of information and research display trends to draw inspiration to inform display design.
2 Design displays.
- 2.1Design displays that reflect organisational merchandise strategy, style guidelines and standards.
- 2.2Plan display structure and positioning that reflects customer traffic flow and visual paths.
- 2.3Incorporate multi-sensory elements into display design to enhance customer engagement and interaction with product.
- 2.4Design displays that promote cross-selling and generate commercial benefit.
- 2.5Design displays that are structurally sound and meet work, health and safety requirements.
- 2.6Apply principles and elements of design to display designs.
- 2.7Identify resources, materials and construction techniques required to build displays.
- 2.8Identify opportunities to create cost-efficiencies and maximise use of resources.
- 2.9Produce visual representations of display designs.
- 2.10Seek approval for display designs and make any required adjustments.
3 Install displays.
- 3.1Source materials and resources required to create displays.
- 3.2Select appropriate time to build displays that minimises disruption to customers.
- 3.3Apply construction techniques and use power tools to build displays.
- 3.4Ensure product availability at primary location.
- 3.5Consider product grouping based on key features, price, size and type.
- 3.6Handle stock and equipment according to safe manual handling and work health and safety requirements to prevent injury to self.
- 3.7Finalise displays and adjust as required to ensure visual appeal is maximised.
- 3.8Ensure finalised displays meet display design and work, health and safety requirements.
- 3.9Clean and tidy work area and remove excess materials and stock.
- 3.10Dispose of waste to minimise environmental impacts.
Performance evidence
- review a visual merchandising concept to design and create three of the following visual merchandising displays: • window display • lifestyle display • bulk stack display • event installation • promotional display • pop-up shop display • exhibition display • food display
- create visual representations of the above display designs using digital software on at least one occasion
- use common construction techniques and power tools to work with materials to create visual merchandising displays
- create the above displays: • applying the elements and principles of design • following work, health and safety requirements • within typical workplace time constraints • that align with visual merchandising style guidelines and standards
- incorporate the following sensory elements, on at least one occasion, in the above displays: • sound • smell • touch • sight
Knowledge evidence
- types of visual merchandising displays: • purpose • benefits • limitations
- key aspects and considerations of visual merchandising display design: • creating alignment with organisational merchandise strategy • display purpose and desired messaging • scaling • spatial specifications • product styling • customer traffic flow • customer visual paths • materials • construction methods • current visual merchandising display trends • sources of creative influence • tools used creating visual representation of displays
- techniques to achieve the following through visual merchandising displays: • increased customer engagement • sales generation • cross-selling • cost-efficiencies
- common types of material and construction methods used in visual merchandising displays: • benefits • limitations
- elements and principles of design and their application in visual merchandising display design: • elements of design: • texture • form • colour • space • line • principles of design: • harmony • rhythm • balance • dominance • scale • proportion • light • contrast
- use of multi-sensory elements in visual merchandising displays: • sound • smell • touch • sight
- key aspects of work, health and safety as it relates to visual merchandising displays
Foundation skills
- Numeracy skills: perform accurate measurements for use in the design and installation of visual merchandising displays.
- Initiative and enterprise skills: ensure product selection and placement is managed according to the commercial needs of the business.
Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.
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Real, unedited Auditori output (RIIHAN201E shown), branded for a sample RTO:
Questions about assessing SIRRMER007
What does an assessment tool for SIRRMER007 need to cover?
To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SIRRMER007 needs to address all 38 unit components: 3 elements with 24 performance criteria, 5 performance evidence requirements, 7 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.
How does Auditori generate an assessment tool for SIRRMER007?
Auditori pulls the current release of SIRRMER007 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.
Is the first assessment tool really free?
Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SIRRMER007 — with no card and no subscription required. After that it's pay-as-you-go per unit.
Can I check my existing SIRRMER007 assessment instead of generating a new one?
Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SIRRMER007, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.
Related units
- SIRRMER001 — Produce visual merchandise displays
- SIRRMER002 — Merchandise food products
- SIRRMER003 — Coordinate visual merchandising activities
- SIRRMER004 — Develop visual merchandising creative concepts
- SIRRMER005 — Implement visual merchandising concepts
- SIRRMER006 — Achieve visual merchandising targets
- SIRRMER008 — Plan and style merchandise photo shoots
- SIRRMER009 — Plan and organise display lighting
- SIRRMER010 — Style using visual merchandising aids
- SIRRMER011 — Design and install merchandise signage
- SIRRMER012 — Develop retail space and product management plans
- SIRRMER013 — Develop visual merchandising guidelines
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