CUAPHI539 — Plan and produce visual art photo images

Elements & performance criteria

Performance evidence

• conceptualise, research and produce original visual art photo images according to at least two different project proposals and requirements.
• identify funding opportunities for a photo image art proposal
• develop and submit a photo image art proposal in the required format
• produce photo images that meet agreed project requirements and timelines
• organise promotion and presentation of photo art images in suitable medium, publicise event and document process
• apply work health and safety practices throughout photo image capture, product and display
• catalogue and archive photo images in accordance with industry standards
• complete required project, business and taxation documentation
• review feedback and evaluate own performance for improvement.

Knowledge evidence

• potential arts funding agencies in Australia that may contribute to supporting visual art photo image production
• professional practice arrangements that apply to the media photographer, including those relating to required: insurances, releases, work health and safety
• media codes of practice features and capabilities of photo imaging capture technologies that apply to art photography
• common commercial approaches that physical and online gallery and exhibition systems take to displaying works of art
• media channels that may publicise photo art presentations
• intellectual property rights that apply to creative works and procedures for securing them
• key features of contracts, invoicing and other business obligations that apply to grants, commissions and sponsorships
• systems to securely catalogue and archive photo images and business records.

Foundation skills

• Reading: Interprets and evaluates extensive information related to application conditions and processes, concepts and techniques, and professional practice requirements
• Writing: Prepares detailed information required for funding application submissions using required vocabulary, structure, format and protocols Develops structured project plans that convey development stages, related time allowances and workflow procedures Develops visual and textual records of project realisation and presentation as a resource for future applications
• Oral Communication: Participates in detailed discussions with required personnel to elicit advice, recommendations and critical feedback using tone and language required to the context Uses effective listening and open questioning techniques to clarify information and confirm understanding
• Numeracy: Performs accurate calculations to estimate project costs and timeframes, prepare final budget and maintain financial records
• Self-management: Meets workplace expectations to prepare for project work in compliance with media codes of practice, safety and intellectual property legislation, required insurances and releases Assesses project outcomes including reflection on own performance to identify improvements and future creative opportunities in own practice
• Teamwork: Identifies and uses appropriate communication methods and practices to collaborate with required personnel Seeks constructive feedback to confirm approach meets requirements Recognises the value of making connections with the media to raise creative profile
• Planning and organising: Uses systematic planning and processes to identify funding sources, prepare project applications and determine creative methodologies Manages final image production and integration into creative products, reviewing work quality and progress for consistency with specifications and timelines, and completes archiving procedures Organises presentation of photo images at appropriate site, determines suitable promotional material and follows up media responses to the event

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

Questions about assessing CUAPHI539