BSBESB404 — Market new business ventures

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What an assessment for BSBESB404 must cover

29 assessable components: 4 elements (16 performance criteria), 1 performance evidence and 6 knowledge evidence requirements, plus 6 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Develop marketing strategy for business venture

1.1Identify focus of marketing activities according to business plan objectives and products and/or services being provided
1.2Establish marketing objectives in consultation with required people and according to business plan and workplace procedures
1.3Identify customer base, target market and competitors according to identified marketing objectives
1.4Establish and evaluate strategy to ensure ethical and cultural appropriateness and alignment with customer and industry expectations

2 Establish marketing mix for the business venture

2.1Assess product mix, volumes and pricing opportunities according to marketing focus and business plan objectives
2.2Research and evaluate costs and benefits of available distribution channels and customer service strategies
2.3Select marketing and promotional activities to suit target market and according to marketing strategies
2.4Analyse customer journey to evaluate marketing mix

3 Implement marketing strategy

3.1Plan marketing activities according to marketing objectives and strategy and budgetary requirements
3.2Communicate roles and responsibilities to required people according to marketing plan and workplace procedures
3.3Monitor implementation of marketing activities according to marketing plan
3.4Assess use of digital devices, platforms and technologies for effectiveness in implementing marketing activities

4 Evaluate marketing performance

4.1Assess business performance according to business plan objectives
4.2Develop a plan to address performance gaps
4.3Analyse stakeholder response to all aspects of marketing mix to improve targeting and outcomes
4.4Assess changes in customer requirements in both online and offline environments, where applicable, and identify opportunities for improvement

Performance evidence

develop and implement a marketing strategy for a business or new business venture, addressing activities in the digital environment.

Knowledge evidence

workplace processes and procedures for: developing marketing objectives and marketing mix; identifying industry market trends relating to marketing new business ventures; communicating roles and responsibilities in marketing strategies to those involved
key features of a marketing mix that addresses market and business venture needs and: optimises sales and profit; evaluates costs and benefits; determines customer needs and promotional activities
ethically and culturally appropriate practices relating to marketing new business ventures
performance evaluation methods relating to marketing strategies
methods of: analysing costs and benefits of marketing strategies; monitoring customer satisfaction; conducting market analysis and research
key features of current digital devices, platforms and technologies that achieve marketing objectives by engaging, responding to and monitoring customers

Foundation skills

Reading: Identifies, analyses and evaluates complex information from a range of sources
Writing: Prepares plans and other workplace documentation using structure, layout and terminology appropriate to audience
Oral communication: Presents ideas and requirements clearly and using language and non-verbal techniques appropriate to audience and environment Uses questioning and listening to check and confirm understanding
Numeracy: Analyses numerical information to determine budgetary requirements and product quantities Uses a range of calculation methods to evaluate costs and benefits
Initiative and enterprise: Reviews current situation and develops strategies to address improvements in marketing performance Implements actions as per plan, making slight adjustments if necessary and addressing some unexpected issues Uses formal and informal processes to monitor implementation of solutions
Planning and organising: Takes responsibility for planning and organising own workload, identifying ways of sequencing and combining elements for greater efficiency

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Questions about assessing BSBESB404

What does an assessment tool for BSBESB404 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for BSBESB404 needs to address all 29 unit components: 4 elements with 16 performance criteria, 1 performance evidence requirements, 6 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for BSBESB404?

Auditori pulls the current release of BSBESB404 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for BSBESB404 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing BSBESB404 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of BSBESB404, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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