SIRXECM002Prepare digital content

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What an assessment for SIRXECM002 must cover

43 assessable components: 4 elements (25 performance criteria), 3 performance evidence and 14 knowledge evidence requirements, plus 1 foundation skills. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.

Elements & performance criteria

1 Determine digital content needs.

  • 1.1Determine organisational written and visual digital content needs.
  • 1.2Access and review organisational templates and content style guides to inform content development and ensure content consistency.
  • 1.3Identify platform functionality and limitations to inform content development.
  • 1.4Determine use of content across internal and external platforms to inform content development and allow ease of use across multiple platforms.
  • 1.5Access product and organisational information required for content development.
  • 1.6Plan content development that aligns with organisational branding and marketing activity.

2 Develop written content.

  • 2.1Develop written content that aligns with organisational style guide, branding and marketing activity.
  • 2.2Produce accurate and detailed written content that aids customer browsing and purchasing.
  • 2.3Use text styling that provides a clear hierarchy of content.
  • 2.4Use copywriting techniques that encourage customer engagement.
  • 2.5Plan and use keywords for search engine optimisation.
  • 2.6Check for correct use of grammar and spelling and make any required amendments.
  • 2.7Seek feedback from relevant personnel and make any required amendments to written content.

3 Develop visual content.

  • 3.1Source visual content that connects with the target market and aligns with organisational style guide, branding and marketing activity.
  • 3.2Edit visual content to generate high quality and appealing visual content.
  • 3.3Ensure visual content accurately represents products and services.
  • 3.4Seek feedback from relevant personnel and make any required amendments to visual content.

4 Upload digital content.

  • 4.1Gain approval for written and visual content.
  • 4.2Upload content to digital platforms using approved file extension scheme.
  • 4.3Arrange content in a logical design for improved user experience.
  • 4.4Ensure content is displayed in a visually appealing manner.
  • 4.5Seek input of relevant personnel to ensure accuracy and relevance of written and visual content.
  • 4.6View the content in closed contention mode, test on multiple devices, and make any required amendments.
  • 4.7Archive content and ensure version control is applied to track content history.
  • 4.8Ensure content is securely stored and backed up.

Performance evidence

  • Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and: follow an organisational content style guide to develop the following types of written and visual content for use across two different digital platforms: product descriptions, videos, still images, purchasing information, promotional content
  • develop the above written and digital content to: meet platform functionality requirements, create target market appeal, achieve consistency with organisational branding and promotional activity
  • upload and test the above digital content on two different devices.

Knowledge evidence

  • key legal and ethical considerations as related to digital content development: Trade Practices Act, Privacy Act
  • role of digital content in an online environment
  • techniques for using digital content to: engage customers, maximise sales, generate traffic, create brand and target market appeal, achieve consistency and alignment with organisational branding and promotional activity
  • current trends in digital content development and use
  • current software used to aid digital content development
  • site design and functionality and its relationship to digital content development
  • role of templates and style guides in digital content development
  • role and use of copywriting in digital content development
  • role and use of search engine optimisation in digital content development
  • techniques for creating written and visual online content relevant to different target markets
  • techniques to achieve: clarity, ease of viewing and navigation, visual appeal, readability
  • use and features of: keywords, styling, file schemes
  • information architecture and its relationship to digital content
  • tools and techniques for uploading and storing digital content

Foundation skills

  • Technology skills: upload images, text files, PDF files, audio files and video files and link associated files; import and export software functions; edit and format written and visual content.

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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Real, unedited Auditori output (RIIHAN201E shown), branded for a sample RTO:

Questions about assessing SIRXECM002

What does an assessment tool for SIRXECM002 need to cover?

To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SIRXECM002 needs to address all 43 unit components: 4 elements with 25 performance criteria, 3 performance evidence requirements, 14 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.

How does Auditori generate an assessment tool for SIRXECM002?

Auditori pulls the current release of SIRXECM002 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.

Is the first assessment tool really free?

Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SIRXECM002 — with no card and no subscription required. After that it's pay-as-you-go per unit.

Can I check my existing SIRXECM002 assessment instead of generating a new one?

Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SIRXECM002, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.

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