SIFXMPR004 — Liaise with the media
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What an assessment for SIFXMPR004 must cover
19 assessable components: 2 elements (11 performance criteria), 3 performance evidence and 5 knowledge evidence requirements. An audit-defensible tool maps every question and task back to these — that mapping is the coverage matrix Auditori generates alongside the assessment.
Elements & performance criteria
1 Prepare for media liaison.
- 1.1Establish purpose for contacting and liaising with the media.
- 1.2Determine aims and desired outcomes of media liaison.
- 1.3Identify limitations on information to be provided to the media.
- 1.4Select appropriate media outlets to liaise with according to purpose for liaison and aims and desired outcomes.
- 1.5Select appropriate personnel for contact within chosen media outlets.
- 1.6Contact selected media personnel.
2 Provide information to the media.
- 2.1Determine needs of each media outlet and balance against workplace limitations.
- 2.2Prepare information according to media outlet’s information needs.
- 2.3Supply prepared information to media personnel.
- 2.4Establish and maintain ongoing relationships with media personnel.
- 2.5Record and maintain information provided to media.
Performance evidence
- Evidence of the ability to: select appropriate media outlets and personnel according to the purpose for liaison, aims and desired outcomes and to develop a successful ongoing relationship with media personnel
- prepare and present information in a format to suit the requirements of the media outlet.
- Evidence of performance of two or more media liaisons is required to demonstrate consistency of performance and ability to respond to different situations.
Knowledge evidence
- purposes for media in the funeral industry, including: public relations, placement of public notices, coverage of public or celebrity funeral
- public relations principles, including: types of media, including print, television and radio, role of the media in disseminating information, requirements of different media outlets regarding presentation of information, deadlines, amenities, briefing areas and media liaison personnel requirements, and bilingual personnel and information
- social, religious and cultural differences and traditions in relation to public notices for funeral coverage
- workplace policies and procedures relating to media liaison
- federal, state or territory legislation relating to privacy and consumer protection.
Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.
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Questions about assessing SIFXMPR004
What does an assessment tool for SIFXMPR004 need to cover?
To satisfy the Principles of Assessment and Rules of Evidence, an assessment for SIFXMPR004 needs to address all 19 unit components: 2 elements with 11 performance criteria, 3 performance evidence requirements, 5 knowledge evidence requirements, and the foundation skills. A coverage matrix mapping each question and task to these components is what an auditor looks for.
How does Auditori generate an assessment tool for SIFXMPR004?
Auditori pulls the current release of SIFXMPR004 from training.gov.au and generates a complete package: candidate assessment, assessor guide with model answers and observation criteria, and a coverage matrix mapping every component. A suitably qualified person then reviews and approves the draft in a built-in workflow — consistent with ASQA's guidance on AI use in VET — before export as branded PDF and editable Word.
Is the first assessment tool really free?
Yes. Every new account includes one free credit — enough to generate the complete assessment tool for SIFXMPR004 — with no card and no subscription required. After that it's pay-as-you-go per unit.
Can I check my existing SIFXMPR004 assessment instead of generating a new one?
Yes — upload your existing assessment or learner guide and Auditori maps it against every element, performance criterion, PE and KE of SIFXMPR004, showing exactly what's covered and what's missing. Mapping costs a quarter of a credit.
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