POLGEN048 — Apply media strategies for policing purposes

Elements & performance criteria

Performance evidence

• assess and evaluate content and implementation of media strategy to determine future actions
• engage in media events/interviews/briefings
• brief media on investigations while maintaining the integrity of operations
• conduct risk assessments and risk mitigation activities related to potential outcomes of media liaison
• demonstrate flexibility when engaging and interacting with media
• evaluate legal, operational and jurisdictional responsibilities against value of media involvement
• identify and select options for media involvement, including timeframes, resources and security requirements
• identify, select and implement media strategy appropriate to purpose
• liaise and negotiate with stakeholders regarding aims and objectives of media strategy
• plan and control authorised release of relevant information
• record media strategies, coverage and information releases

Knowledge evidence

• communication techniques
• jurisdictional media relations strategies
• jurisdictional policies and procedures related to media liaison, information security, authorisation processes
• legislative requirements related to confidentiality, disclosure, libel, accuracy, and discrimination
• media practices and organisations
• role of media in disseminating information, including raising public awareness, identifying further avenues of enquiry, and collecting information
• traditional and emerging media formats

Foundation skills

• Learning: Build a knowledge of risk mitigation activities.
• Reading: Read and comply with jurisdictional policies and procedures related to media liaison, information security and authorisation processes. Read a range of information for media engagement to assess timelines, resource requirements and security considerations. Read and evaluate information on content and implementation of media strategy to determine future actions.
• Writing: Communicate in writing with stakeholders to identify objectives of and options for media involvement. Document media strategies to ensure accountability and responsibility for activities undertaken. Document and manage information released to prevent unauthorised use of information. Record and assess media coverage resulting from media strategies to identify potential impact.
• Oral Communication: Liaise and negotiate with stakeholders regarding aims, options and objectives of media strategy. Use oral communication strategies to establish media relationships to facilitate planned release of information. Adjust and adapt oral language communicating with stakeholders according to the purpose of interaction.
• Numeracy: Manage time effectively to address timelines and resource requirements.

Unit content sourced from training.gov.au — © Commonwealth of Australia, licensed under CC BY 4.0. Auditori is not affiliated with the Department of Employment and Workplace Relations.

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